Time for a website makeover?

For those surfing the internet in recent years, it is straightforward to observe the advances in website presentation. Today’s website is engaging, designed to hold the visitor’s attention with great images and content. They often now include a definitive “Call-To-Action” for a visitor to follow in a “Click” button.  eg. “Contact Us”, “Subscribe Now”, “Buy Now” etc.

For businesses or organisations with older style websites, this presents a problem. Without this Call-To-Action concept, their websites are now considered old fashioned and out of date. This style reflects the visitor’s perception of the business.

The rapid increase in mobile technology (tablets, smartphones) also now means that website visitors often receive a poor visual presentation from older websites. According to research, 50% of website users regularly use mobile technology to browse.

Do you know the percentage of your website visitors are using mobile technology?

Does your current website have:

• Has dated unappealing visual design?
• Stale content?
• Have cluttered pages and navigation?
• No clear call-to-action for your visitors?
• Poor mobile performance?
• No backup strategy in case of loss?

At this point, you can probably see where we are heading with these questions. All of these questions are common issues with many older sites.